If you have used or tried to use digital marketing as means to promote and grow your health food store’s revenue, then we hope social media was part of your strategy. The reason we say that comes from the advice from the digital marketing experts over at www.slinkydigital.com.au who advise their clients that social media can provide huge impetus to an online marketing campaign and long-term benefits to any business that uses it.
One of the first things we need to do is clarify exactly what we mean by social media. To those who do not follow social media too much, the assumption is often made that it is just Facebook, but that would be wrong. Whilst Facebook is the largest social media platform by some distance, it would be huge mistake to focus only on just them.
There are dozens more, and the key to choosing which ones to use within your digital marketing strategy is not so much which are the biggest, but more specifically who their audiences are. You also need to consider that different types of content are used on each social media site. Pinterest and Instagram are mainly photographs, YouTube is primarily videos, and Twitter and Facebook use text, but also have images and videos.
So, with the basics out of the way, let us look at 4 ways social media can benefit your health food store.
Gain Insights Into Your Customers
Wouldn’t it be great if you could read the minds of your customers to know exactly what they wanted. Well, you do not have to be a mind reader to do that. Instead, simply read what your audience is posting on social media. People love to open up online and often it will be about problems they have and want solving, problems that your products can help them with. You can thus focus on marketing these products to an audience that has already told you they need them.
Increase The Ranking Of Your Website
We will be upfront and say that linking directly from social media is not going to have a huge impact on your website’s ranking, although it does help a little. What is more applicable is when something you post is shared amongst your followers, and especially if they decide to share it on other websites within your niche. If your website’s URL is included, that means more backlinks and they will be growing naturally, which Google loves.
Greater Awareness Of Your Store
Not every person who might need or like the products you sell in your health food store will go directly to Google and enter a search. People researching online do so in a number of ways, and one of the most common is to look on social media. If they come across your social media page and see plenty of recent activity, great content, and plenty of followers they are going to accept that you are legitimate, and as such click through to your website.
Improve Your Relationship With Your Customers
There is a saying that new customers are great, but repeat customers are even better. For someone to become a customer who buys from your health food store time and again, you will need to earn their loyalty. One way to achieve that is with the use of your social media, and in particular using it to solidify the relationship you have with them by posting great content, answering queries, and letting them see you genuinely have their best interests at heart.